A good landing page motivates website visitors to take action that is favorable to you, whether it is to purchase your product or subscribe to your newsletter. However, a good landing page does not happen by mistake. It takes research and planning to get right, and if you do not know what you are doing with your landing pages, the chances are that you are not getting the desired actions, either.

For that reason, if you find that your landing pages are not performing well, it pays to know what others have done to find success. These high-converting landing pages share similar characteristics that make them so effective.

Here are the characteristics of high-converting landing pages.

1. They are trustworthy

Plenty of internet users have learned that not everything on the internet is to be trusted. Because of this, many companies have produced landing pages that convey trustworthiness quickly. This ensures that potential customers do not get turned off by the page and click away immediately. It also helps build a relationship with the customer, which can later lead to loyalty.

To ensure your landing pages appear trustworthy, you must do a few things. You can include your business logo, the logos of other companies you have worked with, the credentials you have earned, any certifications you might have, and client testimonials. These factors make your page appear safer to use, encouraging visitors to stick around and get to know your brand.

2. They grab attention

One of the most significant factors in an effective landing page is how attention-grabbing it is, and this lies in its headlines. In many cases, people will only pay attention to a page’s content if they see that the headlines are interesting. If not, they might click away and look elsewhere.

For that reason, your headlines must be engaging and exciting. You can do this by focusing on what the customer has to gain if they stuck around. It should indicate the value your brand has to offer to the customer.

3. They offer something great

Even the most well-crafted landing page will fall short of success if it fails to offer anything worth a customer’s time and money. If you want to enjoy a high-converting landing page, you have to create offers that customers cannot ignore.

With that in mind, check to make sure your landing pages have something that would highly interest your audience. You can talk about your product to tell customers about the value they can gain from it. For example, if you sell air purifiers, you can write something like, “improve your health with better air quality with our air purifiers.”


There are many other characteristics high-converting landing pages share, from powerful call-to-actions to stunning imagery. By implementing the tips we have shared, you will start producing higher-quality landing pages that convert customers quickly and effectively.

That said, if you find it challenging to improve your landing page conversion rates, there is a solution for you. Work with a digital agency that focuses on conversion. They can help you create landing pages that can capture your audience’s attention and lead them to take the action you want!

Convert Cow is a digital agency in the US with expertise in online conversions to help businesses reach their conversion rate goals. If you need help with your landing page designs to improve conversion rates, work with us today!