When it comes to determining the best digital marketing strategy to apply to your business, you need to determine what your objectives are. If you wish to gain more customers, it’s necessary to manage a website with effective landing pages!

You will know if your digital marketing campaign works based on the conversion rate of your landing pages. Since you want to aim for higher conversion rates, you need to focus on having a visually pleasing and functional landing page design for your online channel. 

Keep reading below to find out ways to convert your online visitors into paying customers. 

Focus on Standard Industry Conversion Rates

It’s not enough to rely on percentages to figure out if the conversion rates of your website are working. After all, you simply can’t base your success on merely achieving a 50% conversion rate! Instead, you should keep track of your industry’s benchmark conversion rates.

Every industry has its own standards, so you have to guarantee that the rates you’re following apply to your business. Once you know how to calculate your landing page’s conversion rates according to your market, you can strive for the right figures and get to work.

Settle With Accomplishing a Single Objective

When you set the bar high for yourself and plan to accomplish multiple objectives for your website’s landing page, you end up losing your focus and have a challenging time knowing what goal to finish first. For example, you appoint one part of your website, asking users to register, while the other portion highlights complex statistics and figures. As a result, they become distracting not only for you but for your prospects too!

It’s recommended to stick to one goal when it comes to building landing pages that convert leads. That way, you can avoid giving your visitors a hard time knowing what they need to do and where to go on your site because they have too many options to deal with right in front of them!

Make Sure Your Tracking Strategy Works

It’s always a good idea to do a couple of run-throughs of the tools you use to track your conversion rates to make sure your strategy is working without issues. The software you choose to use will highly depend on your tracking goals, so you need to set them appropriately in a way that your tracking and campaign goals match correctly.

Reviewing your methods and settings before you operate your campaign is important, so you know it will work properly and give you the results you want. As much as possible, avoid aiming for different goals to boost your chances of tracking conversion rates without the need to exert more energy because everything is working as it should.


If you want to manage the best landing page design for your website to boost your traffic and uplift your conversions, you need to apply the right online marketing tactic you know will work on your potential customers. At the same time, you should focus on standard industry conversion rates, settle with accomplishing a single objective, and make sure your tracking strategy works to guarantee you can look forward to excellent results!

Are you looking for a digital marketing agency in the US to help with your site’s landing page? Convert Cow is run by website owners that have over ten years of experience handling online conversion rate optimization. We provide that push you need to increase your conversions to get on the first page of search engines. Get in touch with us today to start achieving more leads and sales!