Aside from boosting your overall SEO and online marketing efforts to increase your business’ visibility and performance in search engine rankings, you also need to pay attention to your local SEO in particular.
Consumers today are increasingly searching for products or services near them using their smartphones. Local SEO helps you use this trend to your advantage, as it helps you successfully put your offerings in front of prospects and customers near your area. It helps you create a bigger local customer base, drive more website traffic, and improve your conversion rate.
If you’re looking to jump in on it, follow these steps to get started on the right track!
1. Set Up Google My Business (GMB)
GMB is a free and easy-to-use tool offered by Google that lets business owners like you manage how your company appears on Google Search and Maps.
The first thing you have to do is set up your GMB account and provide important information, such as your business name, location, service areas, business category, and contact details. Once you have supplied all these details, you can now verify your business and start using GMB to manage your online presence.
You can also use it to monitor and reply to customer reviews as well as add pictures of your brick-and-mortar store.
2. Encourage Customers to Leave Reviews
Now that your GMB business profile is set, and you’ve done your part in providing the necessary information, it’s time to encourage your customers to help make your profile complete—by leaving reviews.
Prospects usually regard customer reviews as very influential in their decision-making process. You may make grand promises regarding the quality of your product or service, but consumers aren’t likely to believe them unless a previous customer attests to it.
Considering this, you must explore different strategies to motivate prior buyers to share their experience with your business, such as a quick survey or interview after they complete a transaction.
3. Optimize Your Business for Voice Search
With the emergence of voice assistants, voice search will only keep on increasing exponentially. That said, it’s a smart move to work on your business’ online search optimization and pay attention to how people ask questions when verbally instructing their smartphones.
Take into consideration your target market’s user intent, and make sure to adjust your content to suit a certain group’s conversational language. Lastly, make sure that your content is optimized so that it will be easily crawled by Google and made available to prospects.
4. Stay Updated on the Latest Local News or Events
After getting all the technicalities down, don’t forget to create interesting content that focuses on topics that are of interest to the local community. However, you should remember that everything you share must still be relevant to your business and what you do.
You can write blog posts on interesting activities or news stories in the area. You can also partner up with other non-profit organizations, especially those with remarkable causes, and see if you can work on special types of content.
If you want to start small, you can always simply work on creating various pages for your website, one for each location, and create hyper-local content for each.
The web is constantly evolving, and for you to preserve and improve your business’ visibility to stand out against the competition, you must always pay attention to the latest trends in web development and search engine optimization.
Furthermore, leveraging local SEO can help you solidify your local brand awareness and build a strong local customer base. All of these terms may sound overwhelming and confusing, but once you get started and put in the time and effort to grow your GMB business profile, you’ll be sure to reap the fruits of your hard work.
ConvertCow is a small but dynamic digital marketing agency built with a mission to help online marketers gain more customers online. If you need help in growing your engagement, leads, and conversion, we’ve got you covered! Get in touch with us today to learn how we can help.