As a business owner, setting up your website and social media pages is just the first chapter of the story. Now that your brand is online, you now have to manage what is called, “online reputation.”

This is your reputation on the Internet and other digital platforms that is influenced mainly by the reaction of web users to your brand and your content.

When it comes to online reputation management, one key factor you must look into is your customer reviews. Here are some insightful statistics to give you an idea:

  • The saleability of a product with at least five reviews increases by 270% than a product with none.
  • Consumers spend an average of 13 minutes and 45 seconds on reading reviews before deciding to make a purchase—or not.
  • 88% of consumers trust online reviews as much as their friends’ recommendations.

To further inspire you to start managing your online reputation through customer feedback, here are some of the benefits it can present to your business.

1. It Can Drive Sales

When browsing products online, many customers are already aware of the options available for them in the market. Sufficient positive reviews might just be the missing ingredient you need to encourage these customers to finally choose your offering above your competitors.

If your reviews page is still empty, don’t despair. There are steps you can take to build a strong customer feedback page. However, you first need to ensure that your company produces great products and equally great services. Doing so provides your customers with a pleasant experience.

As long as you remain consistent in providing high-quality offerings, the positive reviews will come in slowly but surely. Keep in mind, however, that you may also personally ask your previous customers to leave a review. Most of the time, they will be glad to do so, especially if they enjoyed the experience.

2. It Enables You to Build Trustworthiness

One of the concerns consumers have when it comes to online shopping or finding businesses online is fraud. They want to make sure that a certain company is credible before they can be confident in making a purchase.

Having online reviews helps build your credibility. This lets people see that others have already tried and tested your product. On top of that, the positive reviews they will see will assure them that you deliver what you promised to do so.

3. It Helps You to Improve Your SEO Rankings

Since your brand is typically mentioned in the reviews, it easily becomes more relevant in search engine results. This is because search engines consider reviews as unique content; therefore, it has more crawlability than other content in your site.

When these reviews become indexable, they gain better ranking in the SERPs. This ultimately helps you rank better in organic results.

4. It Spreads the Word About Your Brand

Encouraging your previous customers to leave their feedback online somehow influences others to leave their comments as well. Seeing that others have already left comments may make them feel more comfortable to do the same.

When you accumulate a substantial amount of reviews on different platforms, this transforms into a robust and effective word-of-mouth marketing strategy. People may even start mentioning your brand in offline conversations. If you would take a closer look at it, this is a lot like getting free marketing from satisfied customers.


Advertising your product or service offerings alone is not enough to gain the trust of your customers. You need to gather customer feedback to help you establish and solidify your brand as trustworthy and reliable. The unbiased opinion that these reviews carry will encourage other people to consider your offerings.

Ultimately, if they become satisfied with your product as well, they may also be inspired to leave their own positive reviews to help your business.

Want to crush your conversion rate goals through online reputation management? We’ll be more than happy to help! At ConvertCow, we’re a digital marketing agency with more than a decade of experience in online conversion rate optimization. We’ve sold millions online and want to help you do the same—get in touch with us today to get started!