For a website to be determined as a successful online platform for your business, your conversion rate must be able to uplift your brand and turn your web traffic into profit. If you’re dealing with low conversions, you may not be hauling in customers as you’ve expected.
Low conversions aren’t good for business, especially if you’re managing an eCommerce website, and you’re hoping to sell out your products and services. But you shouldn’t lose hope because it isn’t too late yet! You can still turn things around and improve your conversions.
If you want to find out how to achieve significant conversion rates for your website, keep reading below.
What is a Conversion Rate?
First off, the simple definition of conversion is a particular action done by users who visit your website, such as purchasing an item, subscribing to your newsletter, or downloading a free guide. The conversion rate is the percentage of visitors who execute the said actions.
Most eCommerce websites deal with online conversions involving users creating an account, adding items to their online cart, saving products to their wish list, and completing a transaction. Analyzing your conversion rate is essential because it can help you determine how productive your business is.
If you have a high conversion rate, chances are your platform is capable of transforming visitors into leads, commonly known as customers. Meanwhile, low conversion rate may indicate your website isn’t doing so well, but can still be improved if you choose to exert more effort and time to turn things around.
A conversion rate optimization (CRO) is the method of developing a website to attract the best possible leads and purchases done by your clients. Since conversion rates offer different results across different industries, it’s usually affected by the business sector you belong to. Furniture and garden websites, for example, offer fewer conversion rates compared to food and drink services.
Easy Ways to Apply CRO for eCommerce Websites
Utilize Simple and Easy Conversions
If one of your website’s missions is to turn your visitors into your members, the registration process shouldn’t be so hard. Instead of asking for thorough details about your customer’s personal information, keep it short, and request only their necessary contact information.
Your sign up process shouldn’t take so long, or your customers will get bored and move on. Provide short and concise forms for them to fill out in a matter of minutes to go right ahead to browsing your catalog, allowing you to achieve online sales.
Prioritize the Needs of Your Customers
One significant way to increase the conversion rate of your online marketing platform is by improving your website. When you’re coming up with effective web design, think of your target audience and what you believe will appeal to them.
Your website should also be user-friendly and highlight attractive visuals and content. Your call-to-action is supposed to be evident and easy to understand. Since most clients like to be straightforward, they can go right to purchase your product or service.
Showcase Customer Reviews
Most of the time, users would rather trust a brand that other consumers have already tried and tested and left good feedback. Buyers who are interested in your product or service will check out your reviews to help them decide if what you’re selling is worth purchasing.
That’s why if you want to know how to convert your visitors into customers faster, you need to display your customer reviews on your website to prove that your brand has the credibility to provide clients with what they need.
Conversion rates are different for each website and depend on the kind of market you’re in. So the next time you’re thinking of using CRO as a strategy to improve your eCommerce website, consider using the conversion ways we’ve provided above. There are always means to expand your website; you just have to learn what works and what doesn’t. For better results, you should ask help from a professional to guide you through conversion rate optimization.
Are you looking for a digital marketing agency in the US? Convert Cow is an independent company with over a decade’s worth of experience managing online conversion rate optimization. Get in touch with us today to find out how we can help improve your website!