If you are in the process of revamping your company’s digital marketing structure, you may need to hire a conversion rate optimization (CRO) consultant. This specialist can help you turn regular visitors to your website into actual customers who will patronize your brand. Besides that, hiring such a specialist can also benefit your business in many ways. Let’s take a look at how in the sections below. 

What Is CRO?

The most basic explanation of CRO is that it is a system that converts website visitors into loyal customers later on. A great CRO system will be able to consistently convert a percentage of website visitors into people who will buy from your company. This is why hiring a good CRO consultant will make all the difference for your website and company.

Why A Business Needs A Good CRO Consultant

From a business standpoint, CRO is a great tool to have and use to your advantage. If you haven’t already realized this, CRO is a great force-multiplier for sales and business. It is a convenient and cost-effective way that will allow you to grow your business with the existing traffic you have. 

The Advantages Of CRO 

Increased Customer Acquisition

This will translate into increased profits and revenue for your company. More customers buying your product will mean that your profit will be bigger as well. This will also increase the ROI of current marketing endeavors. 

Builds The Foundation For Future Marketing Efforts

A successful CRO system will be the benchmark and guide for future marketing activities. The information and data that it collects about the target audience can help your marketing team maximize efforts toward getting better sales. 

Optimized Web Pages

CRO will help you better optimize your web pages. This will later produce tangible results from the marketing campaigns. You will also be able to decide which tactics work better than others. 

Hiring An External CRO Consultant

There are a few considerations you need to look into when you are in search of your CRO consultant. Keep in mind that they will be hired externally, so they will be able to offer an objective perspective as to the way your business currently performs.

Consider Their Methods

There are many methodologies for CRO out there. Different consultants tend to have their own way of doing things, so it is important to make sure that their methodologies line up with the goals of your business. 

Collecting Data

They will be in charge of collecting data about your customers. They have to know how to use analytical tools and handle the data that they gather.

Wireframes And Designs

CRO consultants will know how to create content that you can use in future marketing campaigns for your website. They can also build solutions in the form of wireframes and designs.

A/B Testing

They can mitigate the risks of any potential changes you make to your website. They can perform A/B tests or split-testing to see how effectively website performance can be managed and optimized.


If you are looking to increase the bottom line of your company, getting someone to help improve your CRO strategies will help you reach this goal! You will make more sales and have more loyal customers if you choose to level-up your CRO strategy.

Convert Cow is a small digital marketing agency made up of website owners with over ten years of experience in online conversion rate optimization. Looking to optimize your website’s conversion rate? We’d love to help you! Contact us to get better CRO today!